Cheeky Team

Hello fellow dog parents! We’re Celia, Alice, Benjamin, and Apache—a small family-owned business with big dreams.

As ballistic engineers, we have extensive experience in creating ultra-durable fabrics that can withstand even the most relentless chewers and tossers!

Our journey was inspired by our beloved dog, Apache—a sweet, kind, mischievous, and relentless chewer who LOVES plush toys. But he has a knack for destroying them in less than a minute—completely shredded, with stuffing everywhere!  This creates a safety issue and leaves dogs feeling disappointed as their toys vanish into tiny pieces.

But Apache turned frustration into innovation. He is the heart of Cheeky, our beloved team and family member, and now proudly serves as our Chief Playtime Officer—giving each toy his tail-wagging seal of approval.

We’d love to hear from you! Connect with us on social media or send us an email!